Most of my stuff, I do an initial fire up routine (5 on, 5 off, 15 on, 15 off, etc) to bed in the cam a bit and get the tune close, then go for a ride/drive/ambulate away.
Vary throttle, speed and gears to try to maintain something close to surrounding traffic if any, but always on and off the throttle, I don't stay steady for longer than 2 or 3 mins for the first 200km.
The on/off throttle apparently beds in rings by taking into account ring flutter, etc, but also cools the bore with excess fuel on overrun, and changes load on the engine.
Having said that, every drag engine I've ever built gets run in while turning the tyres for the first time in the waterbox..........