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Author Topic: AUTO HAUS CATALOG INFO BACK IN THE EARLY '70'S  (Read 3575 times)
johnl
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« on: September 07, 2012, 20:09:06 pm »

After doing some research in my vintage Auto Haus Catalogs regarding the Rossi topic:  http://cal-look.no/lounge/index.php/topic,914.0.html I thought the readers of this site might find some of this info interesting.

Iíve listed the more common items but there are many, many more within the pages.  In looking back on those times I amazed in the fact that Auto Haus was a relative new company and the only other major player out was EMPI.  In looking back I honestly think Auto Haus offered more items although maybe not a performance oriented.

When I started there the Rosevearís had a two car garage for a warehouse in an industrial area in Buena Park.  Just a few blocks away was the first retail store located at 6315 Beach Blvd.  At the time I was young and doing what I really enjoyed with no idea of where that company would go or even myself.

Well, here we are all these years later and that Auto Haus has gone into the history books.  Iím proud to say I was there and maybe helped put the place on the map for all of those future people that would learn to enjoy and appreciate that little German car the way we did and in my case still do today.

Here is the list and I may post certain pages in the future for your enjoyment:

JL


ITEM   RETAIL   DLR. NET   CAT. DATE   COMMENT

RAYJAY TURBO CHARGER KIT   $495.00   $330.00   03.01.72   3 or more $297.00
DRAGER DIAL TIRE PRESSURE GAUGE   $7.95   $5.35   05.01.72   6 or more $4.77
S&S VW HEADER 13-1600cc #1500S   $49.95   $22.50   04.01.72   Black Glass Pac
S&S VW HEADER 13-1600cc #1500S-CR   $63.95   $28.80   04.01.72   Chrome Glass Pac
S&S VW HEADER 13-1600cc #1500S-BT   $63.95   $28.80   04.01.72   Chrome Boom Tube
TORTION BAR ADJUSTER (SELECT-A-DROP   $16.95   $7.75   05.01.72   
JUDSON ELECTRONIC MAGNETO   $59.50   $39.90   05.01.72   Anyone ever see one of these?
SEE/DEE IGNITION SYSTEM by JUDSON   $24.95   $16.50   03.01.72   Anyone ever see one of these?
R-4691-AAS HOLLEY BUG SPRAY   $59.95   $30.33   10.01.71   
DDS-222 DEANO DUAL 48IDA MANIFOLDS   $63.50   $42.25   05.01.72   
DDS-225 DEANO DUAL 40mm MANIFOLDS   $52.95   $37.00   05.01.72   
DDS-501 DEANO REAR ENGINE MOUNT   $11.95   $8.25   04.01.71   Traction Bar
DDS-226 DUAL WEBER LINKAGE   $28.95   $19.20   04.01.71   Push-pull bell crank style
VW CLOSE-RATIO GEAR SETS   $59.95   $37.50   03.01.72   Two different ratios per 3rd & 4th
DDS-121 DEANO GLAND NUT & WASHER   $9.95   $7.10   05.01.72   Trimmed Gland Nut
DDS-148 CAM FOLLOWERS   $19.50   $13.60      Set of 8 lifters
DDS-162 BRAWN-TO-SOARUS FEET   $14.30   $9.35      Elephant feet, set of 8
DDS-186 VALVE KEEPERS   $4.60   $3.20      Set of 16 pieces
DDS-130 FULL FLOW FILTER SYSTEM   $52.00   $36.75   04.01.72   Complete kit including filter
DDS-129 HIGH-CAPACITY OIL PUMP   $24.95   $16.80   05.01.72   Deano-NPR BRAND.  No gear size stated.
DDS-125 DEANO WINDAGE TRAY   $6.95   $4.60   05.01.72   
DDS-122 DEANO OIL SUMP   $32.95   $22.75   05.01.72   1.5 Quart
DDS-128 DEANO COMPETITION OIL BREATHER   $33.95   $29.95   05.01.72   
PAR-A-BOLIC VELOCITY STACK   $5.95   $3.05   04.01.72   32 NDIX Zenith & Holley Bugspray
QFS258 FILTRON AIR CLEANER   $14.95   $9.75   04.01.72   32 NDIX Zenith & Holley Bugspray
BB92A & B BIG BORE KITS   $55.00         No brand name stated but probably NPR
CROWER V-36B CAM KIT      $64.00   04.01.72   Random selcetion for this list.
ENGLE CAM KIT   $106.00   $63.00   05.01.72   W-100 through W-160 kits
VW SOLID MOTOR MOUNTS   $19.95   $9.95   04.15.72   3 piece aircraft quality aluminum
ES-VW BENCH MOUNT ENGINE STAND   $24.95   $17.95   04.15.72   
DDS-205 DEANO PERFORMANCE PULLEY & BELT   $21.95   $15.25   04.01.72   Power pulley with white band and black degree markings
PR-1 QUICK CHANGE PUSH ROD TUBE   $5.95   $3.60   07.01.70   
CHROME NERF BARS   $32.95   $16.50   04.15.72   Steel tube triple chrome plated
700C CHROME FINNED VALVE COVERS   $27.95   $16.50   04.15.72   Pair that includes gaskets and snap clips
MICKEY THOMPSON VW SHIFTER   $20.95   $11.79   04.15.72   
HURST VW SHIFTER   $46.95   $23.00   04.15.72   
DDS-550 SHIFTER   $29.95   $21.10   04.15.72   The one that everone wants !!
SHIFT-LESS SPEED SHIFTING   $4.95   $2.97   04.01.72   Short shift kit named after Ed CraigÖ.
COVERCRAFT VW GREEN DRILL COVER   $29.95   $16.50   07.01.70   I still sell the line today but this cover is a bit moreÖ..
KONI SHOCK 80-1349 & 80-1350   $26.00   $18.20   4.01072   For King Pin sedans
BILSTEIN SHOCK   $24.75   $16.09      For King Pin sedans
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Volkswagens Limited, DKP I
Celebrating 56 years of Volkswagens in my life 1963-2019

Life is a learning experience and then you die but when you do you've lived a good life if you contributed to your fellow man.
Fritter
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« Reply #1 on: September 07, 2012, 20:54:29 pm »

Cool, I will have to compare these prices to my '71 OG Deano catalog and price list, let's see how much Auto Haus differed from buying from DDS direct!

I have 3 of the DDS shifters, one is installed in my 64 now.  I also have a linkage and a set of the DCN "BUTT" manifolds installed on my 64. 

I have an OG in the box DDS full flow it on the shelf.

Interesting that the DDS small power pulley is there in 72, didn't know it came out that early....I have one of these installed on my 64 too, and I have a few extras too.

I love the DDS parts.
« Last Edit: September 07, 2012, 20:57:25 pm by Mike Fritz » Logged

Mike F.
'64 Indigo Blue sunroof Bug
Dyno-Don
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« Reply #2 on: September 07, 2012, 22:03:49 pm »

After doing some research in my vintage Auto Haus Catalogs regarding the Rossi topic:  http://cal-look.no/lounge/index.php/topic,914.0.html I thought the readers of this site might find some of this info interesting.

Iíve listed the more common items but there are many, many more within the pages.  In looking back on those times I amazed in the fact that Auto Haus was a relative new company and the only other major player out was EMPI.  In looking back I honestly think Auto Haus offered more items although maybe not a performance oriented.

When I started there the Rosevearís had a two car garage for a warehouse in an industrial area in Buena Park.  Just a few blocks away was the first retail store located at 6315 Beach Blvd.  At the time I was young and doing what I really enjoyed with no idea of where that company would go or even myself.

Well, here we are all these years later and that Auto Haus has gone into the history books.  Iím proud to say I was there and maybe helped put the place on the map for all of those future people that would learn to enjoy and appreciate that little German car the way we did and in my case still do today.

Here is the list and I may post certain pages in the future for your enjoyment:

JL

   
JUDSON ELECTRONIC MAGNETO   $59.50   $39.90   05.01.72   Anyone ever see one of these?



Here's one next to a Bosch Blue Coil. They weren't really a magneto at all, but a coil with a built in version of an early CDi igniton. They gave a bit more spark and helped during starting.

Thanks for posting that price list John.  Grin
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hotrodsurplus
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« Reply #3 on: September 08, 2012, 19:39:23 pm »

Super cool, John. Dude, you didn't actually keystroke that in did you? If so, you're nuts.

Here's my contribution. Those prices may look tasty but they don't take one thing into account: inflation.

I'm a big fan of the Consumer Price Index calculators out there. They use inflation rates to update old prices/incomes giving you an idea of what those prices mean by today's income standards. You can check prices yourself by using the calculator at http://146.142.4.24/cgi-bin/cpicalc.pl

Below are the retail prices John provided followed by the price you'd pay today using current US currency. It may surprise you just how much money our forebears paid to play with 'cheap' cars. Think of this next time you hear someone whinge about paying for parts. Hell, you could build an entire car out of vintage parts at today's 'collectible' prices and not spend what you would've paid in 1971 when those parts were NEW!
 
Part            72 price   12 price

Rayjay turbo      $495.00   $2,800      
S&S header       $49.95   $282   
Torsion bar adjuster   $16.95   $96
Judson magneto      $59.50   $336
Deano 48ida manif.   $63.50   $359
Deano DCNF man.   $52.95   $299
DDS-226 linkage      $28.95   $164
Close-ratio gears    $59.95    $335 
DDS gland nut            $9.95      $56
DDS cam followers   $19.50      $110
DDS adjusters           $14.30      $80
DDS keepers              $4.60      $26
DDS full flow filter   $52.00      $294
DDS oil pump      $24.95      $135
DDS windage tray      $6.95      $39
DDS sump         $32.95      $196
DDS oil breather      $33.95      $192
92mm big bore kits    $55.00   $311         
Crower cam kit           $64.00      $364
Engle cam kit              $106.00     $599
Solid motor mounts   $19.95   $112
engine stand              $24.95   $141
DDS pulley & belt      $21.95   $124
Nerf bars         $32.95      $186
Thompson shifter      $20.95   $118
Hurst shifter              $46.95   $256
Dds-550 shifter      $29.95   $169
Shiftless              $4.95      $28
Koni shock       $26.00   $147
Bilstein               $24.75   $141
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Chris Shelton. Professional liar.
johnl
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« Reply #4 on: September 08, 2012, 20:42:30 pm »

It was key stroked in as I'm not real computer savy.  I created an Excel file and once completed I copied and pasted it but the columns didn't line up as I would have hoped.  After all of the time I did spend I figured readers could figure it out.

Regarding the pricing I remember back in the day purchasing my first Okrasa crank to the tune of $350 which was about half of a months pay for me.  The cost of everything was my reasoning to find a completed car and then making it my own.  It was expensive to buy the Green Monster (1960 Palm Green Sedan purchased May 26, 2012) but in the long run I'm ahead of the game.

Yesterday I was showing some of my employees the Auto Haus catalogs and they produced a 1960 Royze catalog I've never seen.  This one  has "Permanent File Copy" had written on it by LeRoy Zeigner, Royze's founder.  It really is some interesting reading and gives me a different perspective on how things were back in those times.
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Volkswagens Limited, DKP I
Celebrating 56 years of Volkswagens in my life 1963-2019

Life is a learning experience and then you die but when you do you've lived a good life if you contributed to your fellow man.
hotrodsurplus
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It's not how fast you go; it's how you go fast.


« Reply #5 on: September 08, 2012, 21:05:04 pm »

Quote
After all of the time I did spend I figured readers could figure it out.

Oh trust me; it's not as if there's any sort of quality issue. I'm just thinking of the TIME it took you. Thanks again for putting forth that effort.

Quote
Regarding the pricing I remember back in the day purchasing my first Okrasa crank to the tune of $350 which was about half of a months pay for me.
 

Yeah, I think I quoted a $290 '73 price in that Rossi thread. That's a GRIP of cash--$1,900 in today's money. So if that was half of your salary then you were doing well back then.

Quote
It was expensive to buy the Green Monster (1960 Palm Green Sedan purchased May 26, 2012) but in the long run I'm ahead of the game.

Amen, brother. It takes a real sucker to actually build a car. They're seldom worth what you spend on just parts. Add in your personal labor and they're almost never worth it.

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Chris Shelton. Professional liar.
RhoadsVW
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« Reply #6 on: September 09, 2012, 20:24:33 pm »

It's ironic but my wife owns a store where the Auto Haus Long Beach store was.  Made her store a little more special for me anyway.   Dave Rhoads
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Der Renwagen Fuhrers
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« Reply #7 on: September 09, 2012, 21:55:47 pm »



Amen, brother. It takes a real sucker to actually build a car. They're seldom worth what you spend on just parts. Add in your personal labor and they're almost never worth it.


I disagree with this. I have several friends who build and sell for profit all the time. I personally feel that building a car is sort of stress releif from work and actually sometimes enjoy the frustrations of putting these cars together because its much easier than the frustrations of dealing with idiots at work.  Cheesy
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Rennsurfer
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« Reply #8 on: September 10, 2012, 00:55:16 am »

It's ironic but my wife owns a store where the Auto Haus Long Beach store was.  Made her store a little more special for me anyway.   Dave Rhoads

Dave, that's cool! I drive by that location almost every day. I'd like to stop in there and shoot a picture of my Bug in front of the store, one day. I have a shot of my orange one in front of the store when I managed that store in the early eighties. Be cool to recreate the shot.
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hotrodsurplus
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It's not how fast you go; it's how you go fast.


« Reply #9 on: September 10, 2012, 08:21:18 am »



Amen, brother. It takes a real sucker to actually build a car. They're seldom worth what you spend on just parts. Add in your personal labor and they're almost never worth it.


I disagree with this. I have several friends who build and sell for profit all the time. I personally feel that building a car is sort of stress releif from work and actually sometimes enjoy the frustrations of putting these cars together because its much easier than the frustrations of dealing with idiots at work.  Cheesy


Well I'm just speaking from experience. I build cars and I'm a complete sucker! Ask my wife. She'll tell you. Grin
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Chris Shelton. Professional liar.
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